"KFC Logo " - Meaning of the Logo & Color
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| First KFC restaurant http://www.mymagicalmyanmar.com/regular/first-kfc-restaurant-to-myanmar-in-2015/ |
Simplified art with soft, organic line work gives the logo an easy, approachable feel while making the Colonel more youthful, energetic, and contemporary. A broadened smile combines with a closer crop within the square to make the Colonel appear friendly and welcoming.
A new, more international color palette with black, rich reds, and flesh tones give a warmer, more inviting appearance to the logo. An apron provides context for young consumers who don't know that Colonel Sanders was a passionate cook and innovator who worked behind the counter long after he'd become famous.
An established part of KFC's trade dress, three stripes provide critical brand cues for a logo designed to be instantly identifiable without the KFC letterforms. The trademark glasses, goatee, and string tie ensure that the most familiar face in fast food stays that way.
Neither "Kentucky Fried Chicken" nor "KFC" appears in the primary logo; after 50 years of brand-building, the Colonel's image has become one of the most widely recognized in the industry. (Rah Legal Knowledge Process Pvt. Ltd, 2014)
Rich Red
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| KFC Rich Red https://ratnacahayarina.files.wordpress.com/2014/03/kfc.pdf |
Red
Rich Black
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| KFC Rich Black https://ratnacahayarina.files.wordpress.com/2014/03/kfc.pdf |
It draws attention and shows movement. It is aggressive, but balanced it portrays energy yet can be inviting and friendly. Great for a call to action to buy or subscribe to a product (fastfoodfromtheinside.wordpress.com, 2011)
Medium Warm Beige & Light Warm Beige
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KFC Medium Warm Beige
https://ratnacahayarina.files.wordpress.com/2014/03/kfc.pdf |
Represents as a face tone colours is eliminated, but the shadow colour remains. Simplified art with soft, organic line work gives the logo an easy, approachable feel while making the Colonel more youthful, energetic, and contemporary. (fastfoodfromtheinside.wordpress.com, 2011)
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| KFC Light Warm Beige https://ratnacahayarina.files.wordpress.com/2014/03/kfc.pdf |
Combination of colors (A richer color palette)
Black, white, rich reds and subtle flesh tones give the logo a warmer appearance with more global appeal. Thesecolours
REFERENCE :
Black, white, rich reds and subtle flesh tones give the logo a warmer appearance with more global appeal. These
REFERENCE :
RAH LEGAL
KFC: from mumma’s kitchen to Kentucky chicken
In-text: (Rah Legal)
Bibliography: Rah Legal,. 'KFC: From Mumma’S Kitchen To Kentucky Chicken'. N.p., 2015. Web. 19 June 2015.
URL: https://rahlegal.in/kfc-from-mummas-kitchen-to-kentucky-chicken/
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